ART IS AT THE
INTERSECTION
At the intersection of music, cinema, and advertising, I've found my niche. Creating ads that feel like films, TV shows that resonate with insights like ads, and music that tells stories—this has been my lifelong mission. Blurring the lines between creation and craft, I strive to make art every day, regardless of the project's size. As MC Richards so eloquently put it, 'All the arts we practice, the big art is life”.
THE LEADER’S IMAGINATION
After years of guiding and nurturing creative minds, my greatest creative leader's achievement was to inspire my team members. By setting a shining example, fostering growth, and empowering individual potential, I aimed to create an environment where creativity flourishes from nothing. To be a true creative force, where one must constantly replenish their well of knowledge and remain open to the unexpected. The art of listening to the universe's creative whispers can yield extraordinary results. Never turn down the gifts it offers.
The Director's Cut
My philosophy is to embrace a cinematic approach to advertising, film, and documentaries. The goal is to elevate these mediums through storytelling, visual aesthetics, and emotional resonance. By applying techniques borrowed from cinematic storytelling, such as character development, plot structure, and cinematography, we can create more immersive and impactful experiences. This approach allows me to transcend traditional boundaries, blurring the lines between entertainment and information, and fostering deeper connections with audiences.
Soundtrack to human motion
Music isn't just a soundtrack to an ad; it's the ad itself, half the soul of it. It's a force to be reckoned with, a silent persuader. It's the invisible hand that guides the audience's emotions, the secret weapon that makes an ad truly unforgettable. By truly understanding the art of music, one can grasp its profound impact on the image. The colors of the notes and the strategic use of silence—these are the elements that shape the emotional landscape of a moving picture.
